By Mark Kawalya
KCCA FC, a local football club, has hired Malticard, a Ugandan startup, to handle the issuance of the club’s seasonal electronic tickets.
Malticard is a digital agency with a mandate for digitalizing contact information sharing through the use of NFC technology. The firm will be in charge of the distribution, provision and validation of the football club’s tickets, a role it will carry out during each match day.
The partnership was announced during a press conference that was held at the MTN Omondi stadium as the football club launched the new fans seasonal tickets.
“We are excited to partner with a successful club with a very big fan base like KCCA FC. We have made considerable investment in our systems and equipment. We are happy to see that an institution KCCA FA has chosen to trust us,” Joshua Mulwana, Malticard CEO said.
“As a startup, these are big shoes we have to wear, but we are very confident that we shall execute the project to the very best. We are continuing to invest and we know that this is the first of the many projects that we shall handle in Uganda’s sporting industry,” he added.
The digital startup has been operational for only six months, with the firm’s core business being the distribution of smart digital business cards. The business cards utilize NFC technology and QR codes protocols to share a client’s contact information by simply tapping on their phone. The card can also be preset to work as an access card as well as for company identification.
Mulwana revealed that over the last six months, the firm has onboarded more than 800 Malticard users. With partnerships such as with KCCA FC, the firm hopes to double its client base over the next three months.
KCCA FC’s chief executive officer, Anisha Shahir Muhozi, said VIP season tickets will retail at Shs750,000, while ordinary season tickets will go for Shs200,000.