Airtel Launches Campaign To Appreciate Ugandans Harnessing Technology to Transform Lives

By Mark Kawalya

A new campaign dubbed ‘Uganda Needs More of You’ has been unveiled by Airtel Uganda to recognize everyday Ugandans harnessing the power of technology to positively impact communities.

Airtel Uganda’s Managing Director, Manoj Murali, while speaking of the campaign, said it will help the telecom celebrate Ugandans that are making a difference in the country. 

“Airtel Uganda, Uganda’s Smartphone Network with the Broadest 4G Coverage, has launched # UGNeedsmoreofU, a campaign that seeks to showcase, celebrate, and recognize these outstanding Ugandans,” Manoj said at the campaign’s launch.

Airtel’s Marketing Director, Henry Njoroge, added that the initiative is part of the company’s contribution to the long-term development of Uganda. 

“Every single person has a side hustle; Ugandans have embraced technology in a way that is unmatched. So, as a brand, our mission is to provide a platform to enable them to improve their lives,” Njoroge said. “There are many examples of ordinary Ugandans who have used our platform and harnessed the power of technology for the greater good,” he added.

The campaign will be aired on selected media houses, the submitted stories will be vetted and three candidates will be shortlisted who will move on to the next round. The transformative stories that make it to the final stage will get support for their causes. 

Those interested in participating are encouraged to share stories of how they are using technology to impact the lives of those around them.  

Manoj showcased three stories that are pioneering the campaign and these are: 

  • Dickson Mushabe, the co-founder of the Dolphin Fund, which is a crowdfunding site that enables Ugandans to raise funds for community benefiting projects.
  • Ella Clear Foods is run by Catherine Nakatudde, who used the power of Whatsapp to coordinate the delivery of meals to workers within Kampala during the COVID-19 lockdown in 2020.  
  • Dr. Davis Musinguzi, the founder of Rocket Health, uses the power of telemedicine to offer affordable healthcare to multitudes. 

Murali added that these are some of the indigenous Ugandan stories that exemplify the resilience of millions of Ugandans with whom Airtel is walking the journey of growth. He added that more of Uganda’s inspiring stories are yet to be discovered, told and celebrated. “I am confident that ‘Uganda Needs More of You’ Campaign will help us discover and celebrate more of these Ugandan stories.”

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