Google and Sendy launch Hustle Academy to Empower SMEs with Training and Funds

By Mark Kawalya

Sendy, a logistics firm that runs an e-commerce fulfilment system, announced that it is embarking on an initiative with Google to empower SMEs in Africa.

Dubbed the Google Hustle Academy, the boot camp program will offer MSMEs in Nigeria, South Africa, and Kenya highly specialized training on digital marketing, business strategy and development, as well as financial planning.

A statement from Sendy disclosed that participants will also interface with industry leaders and attend master classes on business that will boost business growth, create opportunities and spur job creation in the region.

According to a statement from Sendy, the participants will also have access to key industry leaders and master classes on business to help create opportunities, boost business growth and job creation across the region.

As a bonus, Sendy will offer fulfillment and logistics support for all participating businesses, as well as a personalized mentorship to enable participants to glean valuable skills in building the capacity to operate worthwhile businesses.

“The Google Hustle Academy is a noble idea that clearly speaks to our mission and aligns with our purpose. We recognize the significant role played by small and medium-sized businesses in the economy. We are also aware of the vast challenges they face. We want to empower them by enabling them to trade efficiently and effectively. Through this partnership with Google, we hope to unlock their potential so that they can learn and seize existing opportunities to build sustainable businesses, “said Mesh Alloys, Founder and CEO, Sendy.

Additionally, the program will empower MSMEs with skills in identifying new markets, pitching for success, and accessing funding opportunities.

The initiative seeks to impact 5000 MSMEs through its free weeklong online boot camp. That will be a catalyst for enabling them to scale via positioning for investment, boosting revenue, and building sustainable businesses that will last.

“We are thrilled to be collaborating with Sendy to give much-needed assistance to MSMEs.” Small and medium-sized companies (SMEs) are the backbone of the global economy, accounting for the majority of businesses in almost every region, “Mojolaoluwa Aderemi-Makinde, Head of Brand and Reputation, Google SSA said. He added that “MSMEe employ over 50 million people in Sub-Saharan Africa and contribute to the region’s GDP. Through the Hustle Academy, we will provide them with training to assist them in packaging their businesses and obtaining the necessary funds to take them to the next level.”

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