How Famunera’s virtual market place supports farmers

Like many countries in Africa, farming is a critical industry in Uganda, employing some 70% of the population. The World Bank has projected that Africa’s farmers and agribusinesses could create a trillion-dollar food market by 2030, if they are able to access more capital, electricity and better technology.

However, Africa’s farmers face a myriad of challenges, including access to finance and credit as well as unreliable supply chains and counterfeit and low-quality seeds, fertilisers and other essential products.

Famunera is a Ugandan company that seeks to address these issues through technology. It provides farmers a digital marketplace that sources genuine quality affordable farm inputs and also provide convenient last-mile delivery within 24 hours to farmers across Uganda. Those Farmers who are unbanked can pay with mobile money.

Speaking on the Famunera website, Mr Enock Julius Naika, Chief Executive Officer notes: “Since our official launch in 2016, we have served over 110,000 farmers, 150 agribusinesses and created over 5,000 indirect jobs across the entire agriculture value-chain in Uganda.”

The website further reveals that Famunera is currently raising an investment of USD 1.5M in order to reach and serve over 1.6M farmers across the different regions of Uganda by 2023.

“We also call upon more strategic partners to come and join hands with us in order to achieve this goal which will impact millions of households across Uganda”.

Musinguzi Bob a crop farmer in Masaka district in Central Uganda commends Famunera for providing quality products to him and delivering them in time.

“I always buy my genuine quality affordable seeds from Famunera and they even deliver to me which saves me money and time,” he says.

The service is easy to use, with farmers simply registering on the website, choosing the products they need, and paying either via mobile money or through their bank. Famunera then delivers the order anywhere in Uganda or East Africa within a day.

Famunera also allows farmers to access free farming advisory support services during his or her production phase – as well as providing them with a virtual space to showcase their farm produce to potential buyers.

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